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MobileTech

AT&T Raises iPhone 3GS Price To $0.99

AT&T has raised the subsidized price of its cheapest offering, iPhone 3GS, from free to $0.99.

On the release of  iPhone 4S in October, it was mentioned particularly by Apple in its press release that iPhone 4 and iPhone 3GS, both in 8GB capacity, would be available at a subsidized price of US$99 and for free, respectively.

AT&T Mobility CEO, Ralph de la Vega, twice embraced the iPhone 3GS for free situation during Q3 2011 earnings call with analysts on October 20th, stating during the introductory remarks:

“Our lower price plan continues to be a good entry point for many subscribers and now that we offer a free iPhone with a 2-year contract for the first time ever, the iPhone 3GS, we expect to broaden the smartphone base even more.”

It is yet unclear as to why AT&T has raised the iPhone 3GS price by such negligible but still noteworthy amount, especially when Apple is still offering iPhone 3GS on AT&T network at a subsidized price of $0.00002 through the Apple Online Store.

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