Both colorful mood lighting and regular illumination are allowed with the lighting solution strip as it comes with RGB+W LEDs. The other features include a density of 60 LEDs per strip, IP65 water-resistance for outdoor use, and an accompanying app that provides control of the entire line of LEDs. The app will allow you to change the color and brightness, and even allow you to make schedules and change the effects.
The Ilumi Smartstrip is being offered for $59 per unit on its Kickstarter campaign.