While the auction could very well be a fake bidding war, there have been some signs that point to it being authentic. One of them is the fact that the starting price for the auction was set at just $11.99 by seller “valuestampsic”. If we should do the math, an 8.5 ounce bag of Flaming Hot Cheetos costs $2.99 on Amazon and carries around 190 pieces. That is, it would cost 1.5 cents for 1 individual Cheetos snack. $11.99 is nearly 800 times the price of the snack.