Almost over a decade ago, Jobs did not only reveal but also made everyone believe that the most important thing to do then was to shift the company’s focus towards customer-centric solutions. Today, many experts believe that this was Jobs most significant contribution to Apple.
When Jobs came up with this, one heckler yelled out to him that he didn’t have a clue as to how to fix Apple’s problems, to which Jobs said that the heckler was almost certainly right. Of course, this was only to avoid an argument, since Jobs had loads of ideas already cooking: getting rid of the present Apple executive team, finishing off the licensing program and more restructuring.
Soon after, Jobs hammered back with a call for amplified customer values.
“You’ve got to start with the customer experience and work back to the technology — not the other way around. I’ve probably made this mistake more than anybody, and I’ve got the scar tissue to prove it,” Jobs said.
Even today, this is something that most technology companies don’t get and some of those that get fail to implement.
According to the LA Times, Apple has designed an internal project with the name of “Apple University “to take the company successfully into the future.
This project came to the scene back in May when Steve Jobs hired dean of Yale School of Management Joel Podolny to operate an internal group featuring business professors and Harvard veterans to prepare employees for life at Apple after Jobs.
The LA Times cites an anonymous former Apple executive who shed light on the logic behind the project:
“Steve was looking to his legacy. The idea was to take what is unique about Apple and create a forum that can impart that DNA to future generations of Apple employees.” He further said, “no other company has a university charged with probing so deeply into the roots of what makes the company so successful.”
The details provided by the LA Times also revealed that Jobs’ other successful company, Pixar, uses a similar corporate University mode too.
The shock of losing a loved one is full of grief and takes a long period to recover. Very few people in this world met Steve Jobs in person but almost everyone has felt the loss. This is only because of the fact that this man taught us how to live a better life, how we have an opportunity to reach out for a life beyond the one we know, one that forces us to summon our strengths, to be bold enough to reject what others believe is true and right, and become the people only our most honest and daring selves can be. Once we learn to live our lives like this, we will not only be living for ourselves but for the betterment of humankind.
At Stanford’s commencement ceremony in the year 2005, he said:
“Your time is limited, so don’t waste it living someone else’s life. Don’t be trapped by dogma — which is living with the results of other people’s thinking. Don’t let the noise of others’ opinions drown out your own inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.”
Therefore, in order to honor Steve’s life, we should live a more courageous and a more honest life and if we succeed to do so, sooner or later, our lives will become meaningful.