The new IKEA commercial will surely cause some laughter and amusement, even for both Apple lovers and non-Apple lovers alike. This new marketing campaign that promotes their 2015 catalogue is a like a subtle shout-out to how Apple is known for creating their own line of simplistic advertisements.
While it may seem that they’re throwing shade at the makers of the iPhone and MacBook, it could also be possible that they’re making light of their brand’s reputation–the complications and struggles of putting together IKEA furniture, which consumers know all too well.
But then again, the IKEA “bookbook” may just be what you need to simplify your life with IKEA.
Check out the video below to see what we’re talking about: