Tweeting Bra Tells the World Each Time It’s Unclasped



OgilvyOne Athens has created a bra that tweets every time it’s unclasped, sending notification to a special Twitter feed. Unfortunately, this is not a commercially available product, but a one-off stunt for a good cause – breast cancer awareness.

Greek actress Maria Bakodimou will wear the bra for two weeks with the tweets directing people to the Nestlé Fitness website, where they can get tips on how to do a monthly self-exam.