It’s a bitter reality that we buy books but we never read them. They just gather dust with time. No doubt the author of the book is also affected, eventually; if we won’t read this one, how come we’ll buy his next one? This actually did demoralize the authors and the publishers as well, who lessened the number of authors they recruited. To tackle this issue, Argentinian publishers Eterna Cadencia teamed with an ad agency named DRAFTFCB Buenos Aires to devise a way that will make buyers read the book.
They came up with an idea of a special ink that faints away after 2 months. The presence of light and air somehow makes the ink disappear. In two months, all the pages of the book are blank. Guess what, this innovative idea worked! People started reading books they bought, and the publishers are now expanding their operations to full capacity again; good news for the authors. Good job indeed.
Here is a short video about these books.
I wouldn’t buy a book like that.
It’s an invention that has , unfortunately, a lot of downsides. For example, what do you do when, once you’ve read the book within the 2 months, the text disappears and then, as in many other cases, you want to read it again? Is it fair to buy it again?
And what happens to your library? Will it be filled with books with no text or will it disappear as well?
What happens if you want to read it again?
For me, the whole point of buying a book is so I can re-read it. You’d hope it was pretty cheap if you can only actually use it for 2 months.
It’s a marketing tactic where sales disappear after 2 months too..
Accordingly my thought ,i buy books to read. It should be. At least some part of it.
Why would you do that it’s a waist of money. After the 2 months it’s a bunch of paper that’s not real good for anything. Not to mention what is you want to read it again? or let someone else read it? Waist of time money and resources. Just stupid.
and you get a free notepad after 2 months…
Wow, now that’s some awesome DRM you’ve cooked up there… Now we will go torrent your PDF’s because you’ve deleted our book… Morons.